Online Marketing

Online Marketing

So, you have a fabulous new website. You’re looking good! But nobody is paying you any attention. You want to shout “look at me, look at me!”

Well, there’s really no need. Grasp will help drive traffic to your website with clever online marketing, maximising your exposure on the Internet and helping your target audience find you.

  • Social media marketing that gets everybody talking
  • Email marketing campaigns to generate sales and capture customer information
  • Banner advertising which demands attention
  • Create a buzz about your business with online PR
  • Make Google love you with smart Search Engine Optimisation
  • Pay Per Click advertising to enhance your search position
  • Viral marketing campaigns – your audience spread the word for you

This stuff is what we do best. Our team will work hard to make sure your website gets noticed, while you get on with business.

Look at all the ways we can give your website some welly!

Fancy a chat?
Call us today on
01256 702131

Social media marketing

Social Media Marketing

Everybody’s talking about it, so don’t get left out of the conversation. It doesn’t matter if you don’t know your Twitter from your LinkedIn, we can get you started.

What is social media marketing? It’s a relatively easy way of rocketing your website traffic, promoting your brand and having a conversation with potential customers.

Word of mouth is your biggest marketing tool, that’s why social media marketing is a great way of networking your business to a huge audience. If one person thinks you’re great and tells somebody else, that person might tell his colleagues and so on...

It’s not a fad, it’s not going away and it’s only going to get bigger! So give it a big old hug. It’s going to be your best friend!

By using Facebook, Twitter, LinkedIn, YouTube and other social media profiles, you’re adding a new addition to your marketing mix.

How does it work

  • You get “followed” by people who are interested in what you do
  • You follow others who you’re interested in
  • You have regular online conversations
  • Your followers share your conversations with others
  • People will think of you as an expert in your field

It’s easy! But it does require some input from you. So, are you ready to take your first step into social media marketing?

Word of mouth
is your biggest
marketing tool.

Email marketing campaigns

Email marketing campaigns

It’s a fast, flexible and great way of promoting your business. It’s also kind on your wallet as there are no printing costs involved. Plus, you can reach gazillions of people at the click of a button. All in all, email marketing is good for your business.

First, you need a database. You can use a new or existing list of contacts, then you target the message of your email to your customers. They feel all warm and fuzzy inside because you’ve sent them a message about the things they’re interested in. Then you watch what they do next. There are lots of great tools which you can use to see what the reader liked best, how long they spent on your website and what they had for breakfast ... ok, we made that bit up, but the rest is true!

Email marketing campaigns have lots of rules and regulations that must be followed but they are easy to set up (if you know how) and provide some amazing results.

It’s hard to know where to start, but we can get you on your way in no time. We can help with design, content, measure results and even manage your database.

Come on,
we’ll show you how
01256 702131

Banner advertising

Online banner advertising

If you’d like to drive more customers to your website - why not try banner advertising?

Purchase profile information - You choose the type of people you want to see your ad, based on geography, age and interests etc then we help you to find these people and create targeted banners for them to click on and whoosh! they arrive at your website.

We also recommend you utilise Google, Yahoo! and MSN. This time we use keywords related to your products and services. So when these words are searched for, your ad pops up and tempts people to your website.

Competitions and promotions can be used to get your target audience even more interested. This will also help us measure response rates and gain an insight into the minds of your audience. That way we can tailor your banner advertising to the get the best results.

Also, if there is a really great website which you’d like your banner to be featured on, we have loads of experience in media buying – and we’ll do that for you too.

To keep things nice and simple (and cost effective), we can create a banner template and just change your key message from time to time.

...and whoosh!
They arrive
at your website.

Digital Sales & Marketing Tools

Online Marketing Services

Not everything revolves around the worldwide web you know!

Standalone applications bridge the gap between online and offline activities. They allow you to present data offline, and then use it online if you like.

When would you need a standalone application?

Maybe to present your product on the road by way of a presentation but don’t want to be reliant on the web. Or (heaven forbid) if web access isn’t available at all.

How about an interactive touch screen kiosk at an exhibition to collect data even without internet access?

Why not turn your traditional printed marketing materials, such as catalogues, media packs and newsletters, into an interactive onscreen digital version? This will give you the added benefits of including moving images and sound, taking product orders, linking to websites, collecting data and reducing your printing costs – much more than a piece of paper can offer!

Whatever your business need, Grasp can design and build bespoke applications that can be delivered on CD, USB dongles and email.

You can have all the benefits of digital design, without the need of the internet.

Let’s get interactive!
01256 702131

Search Engine Optimisation

search engine optimisation

Get ahead of the competition!

Putting it simply, SEO is a way of getting your website as high up the search engine results as possible. This will encourage a higher click through rate and more traffic for your website.

Sounds simple doesn’t it? Well, it’s easy when you know how. And luckily for you, we know it like the back of our hand.

We know the right way to get you on page one, and if you let us, we’ll get you there.

How?

Making sure your website is set up in the most efficient way and using the best keywords is important. When a website has a certain number of keywords related to those used in a search, it appears relevant to the search query. The more relevant the words, the higher you climb.

But you also need to know how to play the long game. You can boost your relevance by becoming the expert in your area – providing loads of great content over a period of time.

Linking to and from other great websites will also make the search engines your best friend.

SEO is a simple marketing tool. You can achieve dramatic results, rapidly, if you choose a really good SEO company ... like us!

Let Grasp
get to grips
with your SEO

Pay Per Click advertising

Pay per click campaigns

Pop your business in front of lots of your potential customers ... right at the moment they have a need for your product or service.

Pay Per Click (PPC) means you’re advertising to an audience that is really interested. Plus, you only pay when people click on your ad and you set the budget you can afford.

Brilliant!

It’s really simple. We do our research and work with you to generate a list of keywords and phrases, relevant to your business. Some keywords will be more expensive than others, but you’re in control, you set the budget.

We set up a Pay Per Click campaign and every time your keywords are entered into a search engine ...hoorah! your ad appears. This is clicked on by the users and off they go to your website.

You can edit your campaigns and adjust your budget. You can even target your ads to different languages and locations.

We get a kick out of
Pay Per Click,
and so will you!

Viral marketing campaigns

Viral marketing campaigns

A viral marketing campaign is something cool and interesting that it gets passed around by your audience ... without you doing a thing!

Old school marketing has a new little friend. And he’s a powerful little chap!

It could be an email, a video clip, an article, a blog - anything brilliant enough to make people want to share it with others.

Your campaign gets posted and you sit back and wait for the buzz to happen.

Yes, it’s difficult to know what works and how to get your campaign that initial exposure, but the Grasp team know exactly what works. Just leave it with us and we’ll create a big old buzz for your business.

Let's go viral
01256 702131